Ladislav Sutnar Typography
For a wide range of american businesses sutnar developed graphic systems that clarified vast amounts of complex information transforming business data into digestible units. His work was rooted in rationality and the process of displaying massive amounts of information in a clear and organized manner for easy consumption by the general viewer.
Ladislav Slanted
Other designers for artel included vlastislav hofman and rudolf stockar.
Ladislav sutnar typography. Shape line and color package design. Shaw this is the rare pocket book version not the more common hc. In 1923 sutnar became the professor of design at the state school of graphic arts in prague and then its director in 1932.
In 1934 an exhibition. He taught at the state school of graphic arts prague from 1923 to 1936. Sutnar was a master of exhibition design typography advertising posters magazine and book design.
He placed a heavy emphasis on typography and primarily used a limited color palette. Since 1927 he had been in charge of all publication design for one of pragues largest publishing houses director of the state school of graphic arts since 1932 and in twelve years had designed sixteen major. In 1939 when ladislav sutnar arrived in new york to execute his design for the czechoslovak pavilion at the worlds fair he was already known throughout europe for his pioneering typography for the force of his graphics and the compelling simplicity of his exhibition design.
He is best known for his books including controlled visual flow. The force of visual selling and visual design in action. He was something of a household name in prague.
This is a rare book. Ladislav sutnar was a progenitor of the current practice of information graphics the lighter of a torch that is carried today by edward tufte and richard saul wurman among others. Apart from traditional italics ladislav also contains atypical left inclining italics.
While still in prague sutnar was an artel cooperative member. Sutnar a czech designer born in 1897 was one of the first designers to actively practice the field of information design. Dodges sweets catalog service americas leading producer and distributor of trade and manufacturing catalogues sutnar developed an array of typographic and iconographic navigational tools that allowed users to traverse seas of data efficiently.
Nice modernist book design by sutnar. Based on sutnars incomplete type designs ladislav draws from the letterforms and numerals sutnar created for bronx house numbers in the late 1950s and later a wayfinding system for a brooklyn primary school. As the art director from 1941 to 1960 of f.
These werent simply slanted left but were completely redrawn so that they would look natural and would work in harmony with the other styles in all weights. The ladislav type family consists of font styles derived from four basic weights light to bold. In europe he gained recognition for typography and exhibition design.
Ladislav extends the principles of those partial alphabets into a full typeface without mimicking any specific letterforms.
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